Your tribal knowledge. Our engine.
“We have all these recordings. I never go back and read them, ever.”
One number and one email, for you.
Why it matters.
Every call, text and email is a deposit.
Day one.
This is Knox. Send it what you already have: years of email you never cleaned up, every contact, every call, the real numbers. Nothing plugs into your systems. Everything gets read.
Every day after.
Send it whatever you want, wherever you want. It goes to work for you.
Every morning.
It does not hand you a to-do list. Overnight it goes through everything you sent that day, drafts what it can, and tells you the rest in four minutes. Every morning, without being asked.
What lands at 5:00 AM
Tuesday. One find, one decision, one person, three things ready.
What we noticed
A rival shop two counties over filed for bankruptcy yesterday. Its equipment and its lease go up for sale. Want the filing, and a view on what is worth bidding on?
Needs you today
The county sent the permit letter. Your office manager forwarded it. The Henderson job stalls unless the variance is filed by Friday. Two ways to file are drafted. Pick one and I will finish the packet.
Who to talk to
You said you need a plant manager by spring. The operations head at a competitor that sold last year just finished their earnout. Two people we both know can make the call. Say the word and I will set it up.
Ready for you
The reply to the county, drafted. Three HVAC vendors for the new bay, with prices. The insurance binder request, written and waiting for your send.
Anything else on your mind? One number. Call it and talk until you are done, or text it. Nobody interrupts you and nothing talks back.
One number, yours, live the day you sign. Call it or text it, whichever hand is free.
One machine.
Inbound only.
Your own phone line and your own email for Knox. Send it anything.
Behind Knox.
Your account manager knows your setup. Call them when you want a human. Most weeks you will not need to.
Your number, your email, your first read, your workflows. We never ask for a login.
New location, new software, new person in a seat. Tell us and the machine follows.
The fair question.
You can. Most owners already do. But the $200 plan is a tool one person uses. Knoxbrain is an outside consulting partner, and three things separate the two.
A new account knows nothing about your business, and you teach it yourself, one chat at a time. Knox starts from everything you already have, on day one. The head start is what you are paying for.
It will track a competitor on a schedule once you set that up. It does not go looking on its own. Mention a problem to Knox in passing and the next morning it comes back with what to do and who we know who fits.
Your office manager, your foreman and your controller each hold a piece of the business. A chat hears one of them, when they think to type. Knox hears all of them, by phone, text or email, and keeps it.
Pricing.
The $200 plan is one person typing into a box.
Knox is always on. It takes your calls, texts and email and keeps everything you send. Every morning it hands back what you still owe and what you are missing, before the next call, so nothing gets dropped. You get an account manager you can call anytime.
You are not buying a model. You are buying the machine plus everything it has learned about your business.
No. In fact, go ahead and start one today: here is our invite to Instinct. Try it. We are not competing with it.
Start one and it knows nothing about your business. Knox eats all of it and builds the first draft of your world: who actually matters, what repeats every week, what you say yes to, what you ignore. The head start is what you are paying for.
It also picks the right model for each job instead of pushing everything through one. Hard thinking goes to the strongest model available that week. Routine work goes to a low-cost one. And anything you want kept off the internet can run on the machine itself.
Your room is yours alone, whether it sits on a dedicated machine or a shared one. It is not one seat inside an app serving thousands of other people. And somebody keeps all of it running, so you never configure anything or file a ticket.
Many of them also log in to websites as you, and a website can block them overnight. Big sites have started doing it. Knox never logs in anywhere as you, so there is nothing for a website to shut off.
Those companies also change. They pivot, they get bought, they shut down, and what you taught them goes with them. Your archive stays yours, and you get an export of it if we ever part ways.
Use the recorder you already have. Fireflies, Fathom, whichever one records your meetings. Forward the transcript to your Knox email and it is read the same day.
Twenty transcripts a day do not tell you which one to act on. Knox tells you which one, and what to do about it.
For calls on the Knox line itself, we sort out the recording rules before you ever use it. We ask your state before anything else. A call lands in one of three places.
Everybody on the call is in a one-party state. You are recording your own conversation and nothing has to be announced. This is most of the country, thirty-five states and DC.
Anybody on the call is in one of these fifteen. California, Connecticut, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, Oregon, Pennsylvania, Vermont, Washington. That call gets announced. Their state counts too, not only yours, so it reaches you even when you are sitting in Texas.
You are recording your own client and you hold a license. Announced, whatever the state says.
The rule for your own situation goes into the agreement in plain language.
It lives in its own room on a machine we hold and run on a private network. Core or Custom, it is locked and private to you. We read what you choose to send. Nothing is pooled with another client and nothing is sold. The AI companies that do Knox’s thinking may not train on what you send, and that is written into their business terms. Phone calls work differently; see FAQ 7.
YouCall, text or email.
On our machine
Kept in your room.Your memory is kept and searched here.
Names swapped out."Call Sam at Northside Plumbing about the March invoice."leaves as"Call [PERSON_1] at [COMPANY_2] about the March invoice."
The AI model
Reads it and writes the answer.The AI company may not train on it. That is in its business terms.
Back on our machine
Real names put back.Then the answer reaches you.
How the names are kept private: Will the AI companies train on what I send?
If you leave, it is exported to you and wiped from the machine. All of that is written in plain language in the advisory agreement before anything starts.
Yes, if you want Knox reading company email and calendar directly. On Microsoft 365, IT approves Knox once as a read-only app for Outlook. On Google Workspace, IT sets Knox up inside your own Google account.
No, if you would rather not. You call, text or email Knox, and nothing connects to your systems.
Either way, you decide what Knox sees. What leaves your company is your call, not ours.
It will, and you will see it, because everything it does shows up in the morning email in plain English. Nothing moves money, sends an email or signs anything without you saying so.
Measure it by value: how much is your tribal knowledge worth inside your company?
Tribal knowledge is how the work really gets done: who to call, what a customer meant, why the last job was priced the way it was. Today it lives in your head, your phone, your inbox and a few of your people. When one of them leaves, it leaves with them.
Knox writes it down from every call, text and email, and it stays with the company.
Put a number on one person
$100,000
Replacing one employee costs one-half to two times their yearly pay, and Gallup calls that a conservative estimate. Gallup, 2019
Knox does not stop anyone leaving. It keeps what they knew, so the next person starts with it.
No. That was the founding principle of Knoxbrain: there is all this technology, and nobody wants to change how they work. A call, a text and an email are the most basic habits everyone already has, so that is all it asks of you.
Nothing ships, nothing installs, your day does not change.
No. You call or text it yourself, the way you would talk to one.
If you have an assistant, Knox helps them: the reading, the remembering and the first drafts are done before they sit down. If you do not, Knox picks that work up for you. Either way, it is not here to replace anyone.
No, and you may still want one. A forward-deployed engineer, an FDE, sits inside your company and builds software for you. The good ones are worth it, at about five times the price of Knox.
Knox is the step before that. It is always on and it learns your goals from what you send it, so when you do need an engineer, or anything else, it already knows what for and helps you find the right one.
You may still want one. A fractional CFO or COO covers one part of the business, for the hours you buy.
Knox is always on and hears from your whole team, not one function. When a part of the business needs a person, it already knows what for and helps you find the right one.
Yes, and it is the part owners end up using most. Mention a problem in passing and the next morning it comes back with who we know who fits. The fabricator that keeps slipping, the controller leaving in March, the banker for a market you have not worked in.
The names come off a network built over years of real meetings, not a database anyone can buy. Warm ties first. We make the introduction ourselves.
Not the AI that does Knox's thinking. The worry comes from the free and personal AI apps, where some companies can learn from your chats unless you switch it off. Knox reaches its AI under business terms, and those terms say the AI company may not train its models on what we send.
Most names never reach it anyway. Before anything leaves our machine, the names Knox has on file for you (people, companies, emails, phone numbers, websites) are swapped for placeholders like [PERSON_1]. The key stays on the machine, and the real names go back in before the answer reaches you. If the swap cannot run, Knox sends nothing.
Your memory is kept and searched on the machine itself. What Knox finds there goes to the AI only with the names swapped out.
Every way in, and who could train on it.
| Way in | Who carries it | Can they train on it? |
|---|---|---|
| Knox’s thinking | The AI companies Knox uses | No. Their business terms forbid it. |
| Email and files | Our email provider. Each email is locked with your room’s own key before it is stored, and deleted once your room picks it up. | No. It says it does not store or read routed email, or train AI on customer content. |
| Texts and photos | Our phone company | No. It confirmed in writing on 9/29 that messages, recordings and transcripts are not used to train AI. |
| iMessage | Apple | No. iMessage is end-to-end encrypted, so Apple cannot read it. |
| Calls | Our phone provider’s AI, which records the call and writes it down | Its terms allow it, with identifying details removed, unless a customer opts out. |
The name swap cannot reach a name inside a photo, or a name said out loud on a call before it is written down.
A few, and only because of what the law makes you keep private. A healthcare owner keeps patient information out of Knox; the business side of the practice is fine. A lawyer keeps case files out, because what a client tells you is privileged and we are a third party; the running of the firm is fine. Tax preparers, financial advisors and anyone handling government-classified work have their own disclosure rules, and we walk through those before you send a thing.
Everything else, send it.
Ours. You never open an AI account or manage a key.
Every month includes $500 of AI use at our cost. Past that, you pay exactly what it cost us, model by model, on our invoice, with the meter attached. We never mark it up.
Your work runs in its own walled-off workspace on our account with its own monthly cap, so a busy month has a ceiling. We keep the bill down on purpose: reading and lookups go to the lowest-cost models, everyday work to mid-priced ones, and only the hard thinking to the strongest.
For you, yes. Core Knox is $750 a month plus a one-time $2,500 setup fee. Enterprise starts at $50,000 a year and includes $500 of AI use a month at our cost, so the meter only starts past that.
On Enterprise, each added person is $750 a month.
No. You never pick one, and you never have to keep up with which one is best this month. We choose the right model for each job and watch every new release for you.
When a better one comes out, we test it on real work before your Knox switches over. The meter shows you which model did what. You get the upgrade without being the one who finds out it broke something.
Nobody can keep up with which one is best this month, and it does not matter. What matters is what a job returned against what it cost in money and time. We call that impact. The machine scores every job that way and hands the next one to the model that won. A new model takes the same test before it touches your work.
One 55-second training call at our own school runs three of them: the fastest plays the patient, a second reads the call as it happens, and the best reasoner grades it afterward, when nobody is waiting.
Anthropic: Claude Fable 5.1, Claude Opus 5.5, Claude Opus 5, Claude Sonnet 5, Claude Sonnet 4.6, Claude Haiku 4.5.
OpenAI: GPT-5.5, GPT-5, GPT-4.1, GPT-4o, Codex, Whisper.
xAI: Grok 4.5, Grok 4.3.
Google: Gemini 3.5 Flash, Gemini 2.5 Pro.
On the machine itself: Qwen 3, Qwen 2.5, Llama 3.1, DeepSeek R1, Gemma 3, and MiniLM for search.
No. It does not decide anything and it does not do anyone’s job. It reads what you send it and hands back what you need to make the call, in plain English, once a day.
You still take the decision, and you take it better informed. Nothing moves money, sends an email or signs anything unless you say so.
Your team ends up doing more of the work only they can do, because the reminding, the chasing and the looking things up stops landing on them.
Nothing, if you call, text or email Knox yourself. No software to approve, no account to create, no key to hand over.
One approval, if you want Knox reading company email and calendar directly: a read-only app in Microsoft 365 for Outlook, or a setup inside your own Google Workspace. It sees only the people you pick, and IT can switch it off any time.
Without that app, Knox never goes into your systems. Everything reaches it the way you already work: a call, a text, an email, a file you send. There is nothing for a security review to look at.
If your IT team is in the middle of a rollout, Knox helps it land. Most of those projects stall because nobody wrote down how the job is really done before the new system showed up. That is the part Knox is holding.
When something needs building, we can build it. Our consultants work inside your company as a separate project, priced before it starts. Or we name the vendor and step back. Your choice.
Your number and your email work the day you sign. It gets useful in the first week and noticeably sharper after a month, because the value is what it has accumulated, and that only comes from use.
Yes. Extra modules, like filling in missing details on your contacts, can be added any time.
If a module uses an outside service, like a data provider, that account is in your company’s name and the provider bills you directly. We set it up and run it for you.
Want something we have not built yet? Custom modules are quoted one at a time. Tell us what you need and we will scope it with you.
Then do not. The only charge before you sign is the $1 that reserves your spot, and nothing else leaves your account until you have read the agreement and signed it. If you change your mind before then, say so and that is the end of it.
If you would rather talk first, say so and we will send you the number. You can ask Knox itself, which is also the fastest way to see what it does.
BDE Capital | Advisory, the advisory arm of BDE Capital, an operator-led investment firm in healthcare services, healthcare IT and workforce education. We are an advisory firm, not a software company.
The machine is how we do the work, and it is the same setup we run our own firm on.
Most owners do not on day one, and that is what the account manager is for. They sit with you, watch how the week actually runs, and build the first workflows for you.
You never write a prompt or configure anything. You say what is annoying you and it gets handled.
